New For 2026: Better Photos, Faster Leasing — No Added Cost
I’m excited to share an important upgrade we’re making to our leasing services in 2026.
Beginning this month, ROOST will be partnering with PlanOmatic, a national leader in professional rental photography. Every new vacancy we list for you will now include professional, high-quality photos at no additional cost. This is a service upgrade we’re investing in to improve your leasing results and strengthen the long-term value of your portfolio.
Why We’re Doing This
This upgrade is part of our long-term commitment to continually improve your leasing performance and protect your income. Stronger marketing means faster lease-ups, higher-quality residents, and a more competitive position for your properties.
You’ll start to see these enhanced listings as your properties become available for rent in 2026. If you have any questions about how this works or whether floor plans or virtual tours make sense for your units, we’re happy to walk you through it.
What’s Included (No Extra Charge)
- Professional Photography – Every unit will receive a full set of professional real-estate photos — crisp, consistent, and designed to show your property at its best.
- Faster Leasing + Better Applicants – High-quality photos attract more serious residents and reduce wasted showings, helping us cut vacancy days and improve your return.
- Reusable Marketing Assets – Once a unit is shot professionally, we can reuse those photos for future turnovers as long as the condition remains consistent.
Optional Owner Upgrades
Some owners want to go even further, especially for premium rentals or larger multi-unit properties. For those who want enhanced marketing materials, PlanOmatic offers:
- Detailed floor plans
- 3D/virtual tours
If you’d like these upgrades, just let us know and we can provide pricing and coordinate everything for you.
Thank you for trusting us with your investments. Our success is only possible with your success, and this is what true partnership looks like.
Invest with Confidence—Invest with ROOST
At ROOST Real Estate Co., we know that profitability is the ultimate goal. That’s why we work so hard to ensure your properties are maintained to the neighborhood standard, marketed well, and rented to the right tenants.
PLUS… Whenever you’re ready, here are three ways we can help you automate your rent collection and get on with your life:
- Get your free copy of What to Expect from Your Property Manager (Even If Your Property Manager is YOU!) and unlock the secret to stress-free, profitable rental property ownership. Download the book at StressLessEarnMore.com
- Learn practical ways to free up your time and increase your profits. Listen to The Landlord Profitability Playbook Podcast at www.LandlordProfitabilityPlaybookPodcast.com
- Get a FREE Market Rate Rent Analysis for your properties. Sometimes a second opinion can make a big difference in your business. www.MarketRateRent.com
- Get a Personalized Property Management Quote and free property management consultation with Gretchen Mitchell at www.PMServicesQuote.com.
Chris McAllister
Chris McAllister was first licensed as a real estate broker in Ohio in 2003 and in Florida in 2015. He founded ROOST Real Estate Co. in early 2014.
Chris’s passion is creating and coaching business opportunities and strategies that support and add value to real estate professionals and their clients. He is the author of several books on the profession, including Protecting the Goose that Lays the Golden Eggs and Eight Success Habits of the New Real Estate Professional.
As both a real estate investor and landlord advocate, Chris also wrote What to Expect from Your Property Manager (Even if Your Property Manager is You) and The Landlord Profitability Playbook — a system for automating property management and reclaiming your time.
Chris is also the host of several podcasts, including Connect, Practice, Track, and Grow for real estate professionals, The Landlord Profitability Playbook Podcast for residential real estate investors, and The All Things Real Estate Podcast for home buyers and sellers.
Follow Chris on LinkedIn, YouTube, and Facebook for new episodes, insights, and landlord profitability strategies.
